The ‘Cash In Your Chips’ promotion was an overarching brand activation for PepsiCo’s chip sector, with exposure across Australia and New Zealand. On pack creative communicated an instant cash prize and increased sales significantly for the course of the promotion. The activation was supported by a national TVC & social channels.
During the campaign, PepsiCo saw a massive increase in their chip product sales both here and in New Zealand. I helped with the campaign from the initial office brainstorm right through to roll-out and website design.
Scope
- Design
- Roll out
- Digital
