With the launch of Transformers 4: Age of Extinction, Pepsico wanted a promotion to boost the sale of Doritos products in the snacking category. The basic formula of Cash, Cars and Holiday was cranked up to 11 with a lucky winner getting the experience of a lifetime in Las Vegas. The minor prize was going to be a transforming cooler box that becomes a table and chairs. Cool hey! But that was scrapped early on.
The original concepts I created focused more on the prizes and the experience rather than the Transformer heroes (called Autobots), however the hierarchy slowly changed over 14 rounds of concepts as dictated by the client.
Unfortunately the final result was quite bland in my opinion and all the wow-factor was removed almost entirely. But still, doing artwork with Optimus Prime and Bumblebee on it is epic.
Scope
- Concept
- Design
- Mockups
- Final Art
