No one loves your cat like you do – and no one loves helping you find ways to delight your cat like Fancy Feast. They are known for creating and crafting unique taste experiences for the cats of Australia since 1982 and it was time that their products stood out a little more in-store.
Both Petstock and Woolworths have quite cluttered cat food sections and the brief was to make the Fancy Feast range stand out from the others. This was achieved through branded off-location product bins, header cards, floor decals, large aisle fins, flavour category aisle cards and shelf strips, all with bright updated artwork and visuals to disrupt the shopper.
Scope
- Concept
- Design
- Roll out
- Renders
