Forcite is a Sydney-based motorcycle helmet company bringing the safety of riding into the future. Equipped with an auto recording HD camera, LED light arrays all connected through an app, if it happens out there, you’ll know it in here. From traffic alerts to police presence, there is nothing you won’t know on your journey.
Built using WordPress and WooCommerce, the website was launched to allow 1,000 pre-ordering customers the chance to secure their limed edition Forcite MK1 Founders Edition helmet before the product was officially produced and available to the public. They also had the chance to win a 2019 MV Augusta Brutale 800 RR and custom exhaust system worth over $26,000.
Working alongside a creative copywriter, the tagline “Know Everything” was born over a few beers and the website was built to reflect this knowledge from the perspective of the rider. Everything from the high contrasting colours, to the micro-animations was crafted to reflect the intricacy and safety of this new-age helmet whilst also appealing to motorcycle riders of all ages.
This was the first website I completed as a freelance designer and the results speak for themselves with over 200 orders within the first 24 hours and all helmets sold in 30 days.
Scope
- Concept
- Design
- eCommerce
- Coding
