Marketed on the fact that most people hate mornings, O&G gives consumers a reason to get out of bed and enjoy the most important meal of the day.
Using witty headlines and bold colours from the product range, the campaign stretched from catalogue adverts, through digital, social, television and even out-of-home displays.
The results spoke for themselves as O&G was the fastest growing ready to eat cereal in the category, worth over $10M and brand growth of just under 67%.
Scope
- Concept
- Design
- Roll out
- Digital
