Q Optical Network

Q Optical Network is a network of optometrists committed to delivering personalised eye care. They are your local optometrist here to provide all your Health Fund Optical Benefits.

The entire website was built around a single function: the ability to search for your local optometrist by either their name, the practice they work at or their location. Now typically, your basic search only allows you to search using one parameter so being able to search using one of three was quite a challenge.

Through a collaboration with Sabina, we were able to deliver this unique website with multiple touch points and all the necessary information in a colourful and engaging way. The use of purples and blues give a strong, creative yet soothing feel, balanced by neutral cream backgrounds. Navigation is front and center so you can find the content you need quickly, whether that’s the benefits your health fund gives, finding your nearest optometrist or registering interest in your practice joining Q Optical Network.

Expansion on the website is currently underway to create a private portal for Q Optical Network members. Here they will be able to see all their data and update their practice information to make it easier for any necessary updates to be made to the interactive search map.