With its delicious flavors and unmistakable energy boost, Rockstar fuels active lifestyles. The task was to create an off-pack campaign to drive sales in the fast-moving P&C environment.
With the Instant Win key visual crafted by One&Nine Design, my task was to take the artwork and roll it out across different pieces to cover all touchpoints in the path to purchase journey. To stand out from the crowd I created various diecuts to interrupt the shopper from the moment their car entered the petrol station, all the way through the store to the checkout.
Scope
- Concept and Key Visual by One&Nine Design
- Design
- Roll Out
- Custom Diecuts
